What is Search Engine Marketing?

What is SEM & SEO?

• Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.
• Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.
• Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting.

What are Pay-Per-Click & Pay-For-Inclusion programs?

• Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. Every visitor that clicks on your link you are charged at a specified rate.
  
• Pay-for-inclusions (PFI) simply involves paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, it’s effectiveness is limited.